Job Description

E-commerce Marketing Specialist

Position Overview

Job Title: E-commerce Marketing Specialist

Location: Philippines / Colombia / Mexico

Department: Marketing

Report To: Marketing Manager

English Level: C1, C2

Schedule: Part time to start. After evaluation period, option to full time

Background Check required

Must Use Company Laptop

Working Hours

Schedule: Monday to Friday, 8:00 AM - 2:00 PM EST (Optional extension to 4:30 PM EST)

Day-to-Day Responsibilities:

• Project Management: Utilize Asana for organizing and tracking tasks.
• Social Media Management: Optimize storefronts on Instagram, TikTok, Pinterest, and Facebook. Manage version pixels and other tracking components. Develop, schedule, and post weekly content; create a year's worth of content aligning with promotions. Create graphics and copy using Canva. Actively reply and engage with customers, influencers, and professionals. Build and manage a presence on Reddit, including replying to social media direct messages.
• Advertising: Run and monitor PPC ads without new bidding strategies, maintaining existing campaigns. Prepare and deliver reports on ad performance.
• Influencer and Affiliate Marketing: Use Affable to find influencers and affiliates to promote products and target professionals to buy in volume.
• Customer Feedback and Engagement: Oversee BazaarVoice to review distributors and reach out to customers for permission to use their photo reviews. Use Pro Website to call professionals who recently purchased, asking for quotes to establish relationships.
• Backend Management: Perform data entry, update product listings, and make necessary changes on the BigCommerce platform.

Must-Haves:

• Basic understanding of project management and ability to adopt new software quickly.
• Some B2B experience and customer service experience.
• Fluent in English, with excellent written and verbal communication skills.
• Experience with PPC advertising and social advertising strategy, including Google, Bing, eBay, Amazon, and Walmart.

Nice-to-Haves:

• Extensive experience in any of the mentioned areas.

Technology:

• Tools: Microsoft Teams, Slack, Office, BigCommerce, Affable, Excel
• Each tool requires individual logins as there is no centralized platform.

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